Technical Intro for Publishers
Adtoniq’s platform provides a brand-safe, permission-based way for publishers to monetize their ad blocked audiences.
How it works
Only users with an ad blocker turned on will see our dismissible message.
Publishers install Adtoniq software, which connects with our proprietary servers to run digital ad campaigns. When an ad block user visits an integrated website, they see a customizable message inviting them to support the website by opting in to a small number of highly vetted ads, while leaving their ad blocker enabled. On average, 20-40% of ad block users opt in.
Server-to-server integration ensures the highest levels of ad block integration.
Ad Block Revenue Measurement Tool
Understand how ad blocking is impacting your business.
Our Ad Block Revenue Measurement Tool uses advanced & proprietary measurement techniques to accurately detect when a user has an ad blocker enabled at the browser or network level. It is the most accurate measurement tool on the market with impression-level tracking that gives unparalleled ability to understand your business opportunity.
With only a few weeks of data, we are able to provide a complete view of your business opportunity. You also have the option to begin monetizing your inventory from day one.
Most importantly, this tool is free and secure.
- Detects desktop, mobile & network blocking
- Works across all ad blockers including network-level
- Robust filtering for bot traffic
- Takes only a few minutes to install
- Uses only 1k of browser memory & loads asynchronously
Detection
Using advanced techniques to obfuscate our code, we accurately detect when ad blocking technology is being used by a visitor.
Permission
We present the user with a fully-customizable message asking them to support the publication by enabling a streamlined ad experience without disabling their ad blocker.
Ad Enablement
We use proprietary technology to serve ads to an otherwise unreachable ad block audience that is not currently monetized.
No ad stack reactivation
Unlike whitelisting, Adtoniq technology does not reactivate your existing ad stack. We evaluate your ad sizes and placements, adjust for an ad -blocked audience (no popups or rollovers) and then we automatically rebuild those units using our software. We then serve ads from our network, which can be restricted to only certain direct-buy clients and/or our network partners.
Minimal impact on site load time
After implementing the simple server- to- server integration, Adtoniq will inject ~18K of JavaScript into your website, which will have no impact on users without ad blockers, and un-noticeable impact on ad block users. This JavaScript manages the permission messaging as well as the single cookie we use to remember a user’s choice.
Testing
We provide a preview mode within our software that allows for all necessary parties to review and test our software on your staging servers, or on live sites, with a few simple query parameters. Once browser and ad blocker testing are complete, we switch to “live” mode and begin monetizing your ad blocked audiences.
During the integration and testing phase, we set up your team in one of our Slack channels for rapid communication and response.
What is
Permission-based Advertising?
Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher engagement and more conversions.
We only serve ads to an ad blocker when they have given some form of consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.
Adtoniq Blog
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The Power of Permission to Build Trust
If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.
Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected
It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.
Case Study: Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences
The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users
