Pushing the advertising industry towards a transparent and permission-based future that respects the consumer.
Giving control to ad block users by offering them choices to opt-in or not to advertising has had a dramatically positive impact on consumer behavior
Behavioral targeting is dead; Contextual advertising is back
The power of persuasion is alive and kicking
Consumers and regulators are forcing brands to overhaul their advertising strategies
Permission-based advertising builds consumer trust and transforms relationships and engagement
The new 2.0 advertising landscape is driven by permission-based engagements with consumers
The demographic profile of an ad blocked user
Publishers are living under a false sense of security