The Ad Block Battle Theater 2019 White Paper

David Levine

A detailed review of ad blocking, it's impact and implication for publishers and advertisers

A technology white paper for webmasters and web developers

It's been three years since we released our first technology white paper describing the state of the battle between publishers and ad blockers, and since then the U.S. ad block user penetration rate has increased from 21.5% to 26.4% and is continuing to grow. This white paper examines the past, present, and future of the ad block battle theater. It describes the influencers on both sides of the battle as well as the effects on audiences.

Read our updated white paper to understand how the ad blocking industry has changed.

Adtoniq Blog

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The Power of Permission to Build Trust

Gary Portney

If you want to succeed as a brand in the current market, you need to rebuild trust. Consumers have lost faith in many of the brands that they once believed in but there is one simple tool that many companies are ignoring to rebuild that trust: permission.

Publishers Can’t Recover What They Can’t Measure: 50% of Ad Blockers Go Undetected

Pat Whelan

It’s time for publishers to take ad blocking seriously. Most ad block detection tools used by publishers today don’t work because they are blocked by this software so most publishers don't even know the size of the challenge.

Case Study: Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences

Gary Portney

The Ad Council and Adtoniq join forces delivering COVID-19 awareness to ad block users

What is

Permission-based Advertising?

Adtoniq technology allows for ads to be served to ad block audiences with their permission which results in higher engagement and more conversions.

We only serve ads to an ad blocker when they have given some form of consent to do so. We do not force ads on ad block users, nor do we ask them to white-list or turn off their ad blockers. Users can revoke their permission at any time and we strive to make their experience fully transparent.