You have no doubt seen the blizzard of announcements from Google – updates covering the General Data Protection Regulation (GDPR) and the e-Privacy Directive. These include their new EU User Consent Policy, support center documents and FAQs.
Google of course has worked to ensure their own conformance and while claiming to have done the same for their publishing and advertising customers and partners, gaping holes remain. On a macro level, these are evidenced by the new tensions between Google and France’s media and advertising industries following Google’s last-minute changes to its GDPR policy which caused havoc in the European ad market. These have now escalated to the point where the French media plan to meet with government over Google-GDPR concerns.
Has the Full Impact of GDPR Requirements Been Thought Through? – These Two Examples Suggest the Simple Answer is NO
Today there is a frantic rush by companies of all shapes and sizes to understand and conform to new and ever changing GDPR requirements. Some are building their own consent solutions, new vendors are showing up daily and others are using one of a variety of open source projects now available on the market. All are attempting to be in a position where they conform to GDPR provisions associated with gaining consent (or otherwise) from consumers with regard to capturing and using personal data. Many have very differing interpretations and understanding of GDPR and thus implementations of GDPR and getting consent is still in flux.
Written by David Levine, CTO at Adtoniq
This cartoon by Mike Keefe cleverly represents an economic theory named the tragedy of the commons, which was first proposed in an 1833 essay by Victorian economist William Forster Lloyd entitled Two lectures on the checks to population. In his essay, Lloyd described the effects of unregulated grazing on public lands colloquially called “the commons” in the British Isles. The tragedy, according to Lloyd, is that farmers can’t self-regulate their grazing, resulting in overgrazing the land such that this public asset is depleted to the point where everyone loses. This is tragic because it seems preventable, if only… If only what?