What Advertisers Need to Know Ad blocking is a massive problem and opportunity for advertisers across North America and globally. The backlash against online advertising…
Gary PortneyApril 28, 2020
The Blog
Adtoniq is driving the advertising industry forward with a permission-based philosophy.
In previous posts, I introduced the concept of the Permission-based Economy, or the idea that asking ad block audiences for permission to show specific advertising…
Gary PortneyMarch 3, 2020
2019 was an increasingly scary year for advertisers, ad agencies, ad tech companies and digital publishers. While Ad blocking didn’t get as many headlines in…
Gary PortneyFebruary 11, 2020
Welcome to the permission-based economy. Seth Godin introduced the concept of permission marketing back in 1999, a type of advertising where a closely targeted audience…
Gary PortneyDecember 18, 2019
Whitelisting is not logical when you actually think it through As seen in the March 2019 GlobalWebIndex report, ad blocking continues to grow with 47%…
Gary PortneyDecember 3, 2019
Years ago, before banner blindness, an ad at every turn, pop-ups, mind numbing, poor quality advertising and programmatic came into the digital landscape, there was…
Pat WhelanNovember 19, 2019
ELM Central vs Peripheral Processing Routes. In today’s fraught world of digital advertising, some of the key original tenets and scientific thinking that built the…
Gary PortneyOctober 29, 2019
Ad Blocking & Privacy Regulations Require A Massive Change In Digital Advertising. For years, the advertising industry has abused consumers with intrusive ads and invasive…
Gary PortneyOctober 15, 2019