Google’s AdSense Changes Do Not Automatically Protect You or Comply with GDPR

You have no doubt seen the blizzard of announcements from Google – updates covering the General Data Protection Regulation (GDPR) and the e-Privacy Directive. These include their new EU User Consent Policy, support center documents and FAQs.

Google of course has worked to ensure their own conformance and while claiming to have done the same for their publishing and advertising customers and partners, gaping holes remain. On a macro level, these are evidenced by the new tensions between Google and France’s media and advertising industries following Google’s last-minute changes to its GDPR policy which caused havoc in the European ad market. These have now escalated to the point where the French media plan to meet with government over Google-GDPR concerns.

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Ad Blocking. GDPR. Is Anyone Listening?

Over two years ago, I wrote an article called Ad Blocking: Could It Auger The End Of A Free Internet? It described how the digital advertising industry must use the advanced technology available to deliver amazing new consumer experiences instead of using it to damage those relationships. It went on to highlight, that the bigger mountain to climb was a transformational change in the then current thinking, that business as usual, intrusive advertising models, ridiculous amounts of invasive tracking with poor content and no conscious thought about value to consumers placed the industry’s very survival at stake.

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Has the Full Impact of GDPR Requirements Been Thought Through? – These Two Examples Suggest the Simple Answer is NO

Today there is a frantic rush by companies of all shapes and sizes to understand and conform to new and ever changing GDPR requirements. Some are building their own consent solutions, new vendors are showing up daily and others are using one of a variety of open source projects now available on the market. All are attempting to be in a position where they conform to GDPR provisions associated with gaining consent (or otherwise) from consumers with regard to capturing and using personal data. Many have very differing interpretations and understanding of GDPR and thus implementations of GDPR and getting consent is still in flux.

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Are Ad Blockers Even Relevant After GDPR?

After the GDPR tidal wave last month, the term “ad blocker” suddenly feels like a misnomer. Well, it is a misnomer, but not because of GDPR.

“Ad blocker” has always been a misnomer because it’s so limiting in what it actually does or can do. The technology that blocks ads also blocks a host of other services like Google Analytics, Omniture, New Relic, etc., and even some content and site functionality, with innocent names that include the word “ad”. Maybe more importantly, the term labeled its users as merely “ad avoiders”, when in fact, most were using ad blockers to manage their privacy and improve their web experience pre-GDPR.So, the terminology “ad blocker” could use an update, but with GDPR in place, is ad blocking even relevant anymore? Heck yes and here’s why:
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The Ad Block Battle Theater

Written by David Levine, CTO at Adtoniq

A technology white paper for Webmasters and Web developers

Background & History

A technology arms race is developing between two well funded armies: Ad blockers vs. Publishers. Ad blockers should be more accurately thought of as generic “blockers” because they block more than just ads, and they represent a significant and growing subset of Internet users who wish to block most advertising technology in order to improve their online performance, privacy, and end user experience. Publishers wish to freely offer their content in exchange for monetizing that content using advertising as an alternative to paid subscriptions. And herein lies the battlefield.

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Google’s New Chrome Ad Filter – It’s not an ad blocker, but its a step in the right direction

Written by David Levine, CTO at Adtoniq

Google’s new “ad filter” released today and built into the newest version of their Chrome web browser, was designed to reduce the number of people adopting ad blockers, which is having a major impact on their multi-billion dollar ad revenue stream. Google has backed, with muscle, the standard by the Coalition for Better Ads, and in one day has effectively dropped the gauntlet on sites with problematic ads.

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What does #DeleteFacebook have to do with Ad Blocking?

Written by David Levine, CTO at Adtoniq

Study after study has shown that US consumers value convenience and personalization over privacy, but we may be at a pivot point. The news about Cambridge Analytica’s access to the personal data of Facebook’s users, and their networks of friends and family, is pushing the focus for a ridiculously huge audience of 2.2 billion monthly active users to think about the real value of their personal data. This is bigger than the Equifax breach in 2017, and that was huge, 145.5 million people affected.

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How Did We Get Here – Overfishing the Sea of Secondary Attention

Written by David Levine, CTO at Adtoniq

This cartoon by Mike Keefe cleverly represents an economic theory named the tragedy of the commons, which was first proposed in an 1833 essay by Victorian economist William Forster Lloyd entitled Two lectures on the checks to population. In his essay, Lloyd described the effects of unregulated grazing on public lands colloquially called “the commons” in the British Isles. The tragedy, according to Lloyd, is that farmers can’t self-regulate their grazing, resulting in overgrazing the land such that this public asset is depleted to the point where everyone loses. This is tragic because it seems preventable, if only… If only what?

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