Welcome to the permission-based economy. Seth Godin introduced the concept of permission marketing back in 1999, a type of advertising where a closely targeted audience…
Gary PortneyDecember 18, 2019
The Blog
Adtoniq is driving the advertising industry forward with a permission-based philosophy.
Years ago, before banner blindness, an ad at every turn, pop-ups, mind numbing, poor quality advertising and programmatic came into the digital landscape, there was…
Pat WhelanNovember 19, 2019
ELM Central vs Peripheral Processing Routes. In today’s fraught world of digital advertising, some of the key original tenets and scientific thinking that built the…
Gary PortneyOctober 29, 2019
Ad Blocking & Privacy Regulations Require A Massive Change In Digital Advertising. For years, the advertising industry has abused consumers with intrusive ads and invasive…
Gary PortneyOctober 15, 2019
2019 State of Ad Blocking Solutions. If you’re reading this article, I assume you have been convinced that ad blocking is a problem, but just…
Gary PortneyOctober 9, 2019
Ad blocking is about far more than a few intrusive ads. For the past decade, marketers have been defining new media in one simple…
Gary PortneySeptember 24, 2019
The Real Story Behind Chrome Manifest v3: Google is protecting their revenue at the expense of users
Expect to see tech-savvy users leading the migration to more private browsers. Google is leveraging the control it has over Chrome, the market-leading web…
David LevineSeptember 17, 2019
The Demographic Profile of an Ad Blocked User Ad blocking software has created a vast hole in online advertising and the first to reach…
Gary PortneySeptember 12, 2019