The Blog

What every advertiser needs to understand... In a recent post I highlighted the power of permission-based advertising in reaching ad blocking audiences. Treating ad block…

It’s imperative that we reach everyone possible during these historic times and help to slow the spread of Covid-19.   San Francisco, CA –– Adtoniq,…

What Advertisers Need to Know Ad blocking is a massive problem and opportunity for advertisers across North America and globally. The backlash against online advertising…

Introduction Do you know if your advertising is working?  How? Attribution is a major factor in measuring the success of advertising campaigns. While there are…

In previous posts, I introduced the concept of the Permission-based Economy, or the idea that asking ad block audiences for permission to show specific advertising…

2019 was an increasingly scary year for advertisers, ad agencies, ad tech companies and digital publishers. While Ad blocking didn’t get as many headlines in…

Welcome to the permission-based economy. Seth Godin introduced the concept of permission marketing back in 1999, a type of advertising where a closely targeted audience…

Whitelisting is not logical when you actually think it through As seen in the March 2019 GlobalWebIndex report, ad blocking continues to grow with 47%…

Years ago, before banner blindness, an ad at every turn, pop-ups, mind numbing, poor quality advertising and programmatic came into the digital landscape, there was…