About Adtoniq

Adtoniq strives to help publishers meet the increasing demands of their audiences with its proprietary Consent-Based Technology™.

Your Audience Is In Charge

As ad blocking increases and consumers take more control than ever over their online experiences and now backed by governments and new laws, there are few ways that publishers can attempt to solve the impact of ad blocking. And while ad blocking has little to do with GDPR and other similar laws and regulations per se, when a consumer using an ad blocker consents to GDPR, most of the services they are consenting to, still remain “blocked”. The use of ad blockers is not going away.

A network with a clean, concise purpose.

 

We do it the right way, through consent.

With Adtoniq, ad block users never touch their ad blocker when they consent.

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The Original

Adtoniq is the first consent-based ad network specifically designed to address your blocked audiences.

Empower Audiences

One-Click Consent™ and rich messaging to drive more revenue and empower your audiences.

Frictionless

Little to no friction that shows respect for ad block users; the reward is higher conversions, and brand new revenue.

Imperative

Important on desktop, and vitally important with mobile and network blocking, where white-listing is difficult or not possible

It's More Complicated Than "Ad Blocking"

Ad blocking is just the beginning. Adtoniq believes that ad blocking is the first wave of a larger movement of consumers using 3rd party tools to gain control of their web experience. When sites give consumers the power of choice, they are rewarded with customer relationships and brand loyalty.

Everyone benefits in this scenario, and it’s why Adtoniq’s technology is driven by user consent.

What We Believe

At Adtoniq, we are not opposed to ad blocking, far from it. We understand and accept that consumers have been frustrated and turned off by the perpetuation of poor quality advertising; the interruption and clutter, performance and privacy concerns, which has brought about the mass adoption of ad blocking. They see current advertising as intrusive and negative to their experience, so it’s no surprise that ad blockers have proliferated and continue do to so.

Today, consumers are ultimately in control. We know what works and what doesn’t. Instead of blatantly forcing and bypassing consumer choice to block ads or asking them to whitelist, publishers need to offer consent based engagement to simultaneously connect with them and build mutual respect that in turn rebuilds brand value and increases revenue.

Ways publishers tried to address ad blocking and have come up short:

Asking a user to whitelist your site

When an ad block user is asked to turn it off, you are asking them to effectively accept all the protections and reasons that drove them to use a blocker in the first place, and that’s why most don’t. You’ve seen many sites attempt this, later to remove it. On mobile whitelisting becomes even more challenging and for users that are on networks, whitelisting is impossible.

Advertisers paying to be whitelisted “acceptable ads” (the extortion fee)

While some publishers have gone this route, it is not sustainable. The companies that take part in this are losing market share, in part because of this approach. Second, it is quite easy to block “acceptable ads” and more users are doing this. These companies have “stolen” your audiences and are asking publishers to pay up to get access to those same audiences. It’s a shakedown, clear and simple.

Asking users to pay

Great approach, but most consumers won’t pay for content at this point. Some premium publishers can do this effectively, but a vast majority can’t. Most publishers won’t make enough revenue to make up for the losses in advertising revenue.

Forcing ads through an ad blocker

This blatant approach is not only unsustainable, it simply erodes audience trust, degrades brands, both publishers and advertisers and it draws the attention and ire of the developers behind ad blocking.

The Adtoniq Team

We’re technology veterans, passionate about finding a bridge to connect media sites and users as advertising models change and users take control of their web experience and personal data.

2015

Year Founded

MYDATA CORPORATION

Parent Company

SAN FRANCISCO, CA

Company Headquarters

Gary Portney

Founder, CEO

David Levine

Founder, CTO

Pat Whelan

Strategy

David Beckemeyer

Senior Technologist

Carla McMorris

Marketing

Christine Grenfell

Customer Success

Zac Smith

Digital Marketing

Matt Hirsch

UX & Web Design

Barbara Grealish

Office Manager

Kathryn Mendelsohn

Finance

Dick Raskopf

Business Development

Paul E. Ryder

Business Development

James McNulty

Business Development

Garth Rodgers

Business Development

Adtoniq’s Investors & Advisors

ALLEN WOLFF

NTN Buzztime, Inc., 365 Retail Markets, CrowdRise, PaySimple

ALEX GOVE

RadiumOne, Walden Venture Capital, Red Herring Magazine

TOBY TREVARTHEN

Meredith, Time Warner, AOL, Harman, Spatial Shift

BOB MILLER

Miller Publishing Group, LLC, Vibe Media Group, Inc., Time Inc., Intermedia Vibe Holdings, LLC, Common Sense Media, Inc.

SCOTT CUNNINGHAM

Founder, IAB Technology Laboratory (L.E.A.N. ads and the D.E.A.L. program), Federated Media Publishing/Sovrn, Digital First Media

BRIAN FERRILLA

Strategic IT Ventures, Resort Advantage, KidsCash, Technology Liasons

SCOTT HALPERT

IPONWEB, Velti, numerous early stage companies

DARYL EVANS

MediaLink, AT&T wireless, U-verse TV, AT&T Digital Life, Cingular Wireless, Randstad, McCann-Erickson Worldwide

DAVID WILNER

CU Financial Services, Boulder Credit Services, Bloomfield Financial Acceptance

JOSHUA ROSSMAN

McAfee, eBay, Microsoft, Cisco Systems, Adviser to Uber, Adobe

BEN KAPLAN

VP, Time Inc. Meredith, Twitter