A network with a clean, concise purpose.
As ad blocking increases and consumers take more control than ever over their online experiences and now backed by governments and new laws, there are few ways that publishers can attempt to solve the impact of ad blocking. And while ad blocking has little to do with GDPR and other similar laws and regulations per se, when a consumer using an ad blocker consents to GDPR, most of the services they are consenting to, still remain “blocked”. The use of ad blockers is not going away.
Adtoniq is the first consent-based ad network specifically designed to address your blocked audiences.
One-Click Consent™ and rich messaging to drive more revenue and empower your audiences.
Little to no friction that shows respect for ad block users; the reward is higher conversions, and brand new revenue.
Important on desktop, and vitally important with mobile and network blocking, where white-listing is difficult or not possible
Ad blocking is just the beginning. Adtoniq believes that ad blocking is the first wave of a larger movement of consumers using 3rd party tools to gain control of their web experience. When sites give consumers the power of choice, they are rewarded with customer relationships and brand loyalty.
Everyone benefits in this scenario, and it’s why Adtoniq’s technology is driven by user consent.
At Adtoniq, we are not opposed to ad blocking, far from it. We understand and accept that consumers have been frustrated and turned off by the perpetuation of poor quality advertising; the interruption and clutter, performance and privacy concerns, which has brought about the mass adoption of ad blocking. They see current advertising as intrusive and negative to their experience, so it’s no surprise that ad blockers have proliferated and continue do to so.
Today, consumers are ultimately in control. We know what works and what doesn’t. Instead of blatantly forcing and bypassing consumer choice to block ads or asking them to whitelist, publishers need to offer consent based engagement to simultaneously connect with them and build mutual respect that in turn rebuilds brand value and increases revenue.
When an ad block user is asked to turn it off, you are asking them to effectively accept all the protections and reasons that drove them to use a blocker in the first place, and that’s why most don’t. You’ve seen many sites attempt this, later to remove it. On mobile whitelisting becomes even more challenging and for users that are on networks, whitelisting is impossible.
While some publishers have gone this route, it is not sustainable. The companies that take part in this are losing market share, in part because of this approach. Second, it is quite easy to block “acceptable ads” and more users are doing this. These companies have “stolen” your audiences and are asking publishers to pay up to get access to those same audiences. It’s a shakedown, clear and simple.
Great approach, but most consumers won’t pay for content at this point. Some premium publishers can do this effectively, but a vast majority can’t. Most publishers won’t make enough revenue to make up for the losses in advertising revenue.
This blatant approach is not only unsustainable, it simply erodes audience trust, degrades brands, both publishers and advertisers and it draws the attention and ire of the developers behind ad blocking.
We’re technology veterans, passionate about finding a bridge to connect media sites and users as advertising models change and users take control of their web experience and personal data.
NTN Buzztime, Inc., 365 Retail Markets, CrowdRise, PaySimple
RadiumOne, Walden Venture Capital, Red Herring Magazine
Meredith, Time Warner, AOL, Harman, Spatial Shift
Miller Publishing Group, LLC, Vibe Media Group, Inc., Time Inc., Intermedia Vibe Holdings, LLC, Common Sense Media, Inc.
Founder, IAB Technology Laboratory (L.E.A.N. ads and the D.E.A.L. program), Federated Media Publishing/Sovrn, Digital First Media
Strategic IT Ventures, Resort Advantage, KidsCash, Technology Liasons
IPONWEB, Velti, numerous early stage companies
MediaLink, AT&T wireless, U-verse TV, AT&T Digital Life, Cingular Wireless, Randstad, McCann-Erickson Worldwide
CU Financial Services, Boulder Credit Services, Bloomfield Financial Acceptance
McAfee, eBay, Microsoft, Cisco Systems, Adviser to Uber, Adobe
VP, Time Inc. Meredith, Twitter