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users' data is becoming harder to access Ad BlockingIndustry News & Views

Ad Blocking Is Here to Stay and Can No Longer Be Ignored

There has been a lot of commentary over the past 12 months that ad blocking has hit its ceiling in terms of the number of…
Gary PortneyJanuary 28, 2021
Ad BlockingIndustry News & Views

Case Study: Ad Council Campaigns See 652% Higher CTRs from Ad Block Audiences

Introduction: Adtoniq, a permission-based ad platform specializing in reaching ad block users, has been working with the Ad Council on its efforts to communicate messages that…
Gary PortneyAugust 31, 2020
Ad BlockingIndustry News & Views

Ad Blockers Are Not Created Equal: A Survey of the Shifting Landscape of Ad Block Options

In previous blog postings, I have discussed the power of permission-based advertising: by merely giving ad block users choices, without touching their ad blocker, to…
Gary PortneyAugust 13, 2020
Ad BlockingIndustry News & Views

Ad Blockers Prevent Google Tag Manager & Other Tag Management Systems

In previous posts, I have highlighted that ad blockers interfere with much more than just advertisements. In this post, it’s important to call out the…
Gary PortneyJuly 30, 2020
Ad BlockingIndustry News & Views

Ad Blockers Prevent Paid Search and Wreak Havoc on Analytics

What every advertiser needs to understand... In a recent post I highlighted the power of permission-based advertising in reaching ad blocking audiences. Treating ad block…
Gary PortneyJune 26, 2020
two people fist bump in office Ad BlockingIndustry News & Views

The Ad Council can now reach ad block users in a brand-safe way by partnering with Adtoniq

It’s imperative that we reach everyone possible during these historic times and help to slow the spread of Covid-19.   San Francisco, CA –– Adtoniq,…
Gary PortneyJune 4, 2020
demographic profiles Ad BlockingIndustry News & Views

The Audience You Are NOT Reaching: Ad Block Users

What Advertisers Need to Know Ad blocking is a massive problem and opportunity for advertisers across North America and globally. The backlash against online advertising…
Gary PortneyApril 28, 2020
broken bridge Ad BlockingIndustry News & Views

The Gaping Hole in your Attribution Model: Ad Block Users

Introduction Do you know if your advertising is working?  How? Attribution is a major factor in measuring the success of advertising campaigns. While there are…
Gary PortneyApril 20, 2020
A user submitting a happy review of her experience Ad BlockingIndustry News & Views

Permission: The Missing Ingredient in Reaching Ad Block Users

In previous posts, I introduced the concept of the Permission-based Economy, or the idea that asking ad block audiences for permission to show specific advertising…
Gary PortneyMarch 3, 2020
man with a laptop with privacy blocker on screen Ad BlockingIndustry News & Views

The Ad Blocking Saga Continues into 2020 for Publishers, Advertisers & Agencies Alike

2019 was an increasingly scary year for advertisers, ad agencies, ad tech companies and digital publishers. While Ad blocking didn’t get as many headlines in…
Gary PortneyFebruary 11, 2020
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