Introduction: Adtoniq, a permission-based ad platform specializing in reaching ad block users, has been working with the Ad Council on its efforts to communicate messages that…
Gary PortneyAugust 31, 2020
In previous posts, I have highlighted that ad blockers interfere with much more than just advertisements. In this post, it’s important to call out the…
Gary PortneyJuly 30, 2020
What every advertiser needs to understand... In a recent post I highlighted the power of permission-based advertising in reaching ad blocking audiences. Treating ad block…
Gary PortneyJune 26, 2020
It’s imperative that we reach everyone possible during these historic times and help to slow the spread of Covid-19. San Francisco, CA –– Adtoniq,…
Gary PortneyJune 4, 2020
What Advertisers Need to Know Ad blocking is a massive problem and opportunity for advertisers across North America and globally. The backlash against online advertising…
Gary PortneyApril 28, 2020
Introduction Do you know if your advertising is working? How? Attribution is a major factor in measuring the success of advertising campaigns. While there are…
Gary PortneyApril 20, 2020
In previous posts, I introduced the concept of the Permission-based Economy, or the idea that asking ad block audiences for permission to show specific advertising…
Gary PortneyMarch 3, 2020
2019 was an increasingly scary year for advertisers, ad agencies, ad tech companies and digital publishers. While Ad blocking didn’t get as many headlines in…
Gary PortneyFebruary 11, 2020
Welcome to the permission-based economy. Seth Godin introduced the concept of permission marketing back in 1999, a type of advertising where a closely targeted audience…
Gary PortneyDecember 18, 2019