At Adtoniq, we have long held the belief that the resolution of this escalating crisis requires a change in thinking and action, recognizing that consumers now have the power to decide what is acceptable and practices that will not be tolerated. There is only one way that we see this working; getting consent from a user. It shows an understanding and respect for those that have chosen to use an ad blocker for whatever reason. Simply put, companies need to offer consent based engagements that gives consumer choices within their digital experiences, what we call the Consent-Based Economy.
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