Adtoniq Media Kit

Adtoniq delivers high performance display advertising to ad blocked audiences.

Ad block users tend to be tech-savvy and college-educated millennial consumers.

Ad Blocking is a Massive Problem and Opportunity*
Across U.S. General Population & Larger Globally

Mobile Block Rate

Computer Block Rate

Network Block Rate

It gets worse… Ad Block User Rates Across Audience Demographics

Generation Z

Block Rate: > 50%

Age: <20
Gender: ?
Education: ?
Familiarity: ?
Living: ?
Working: ?

Millennials

Block Rate: > 22-38%

Age: 20-39
Gender: Male/Female
Education: College Educated
Familiarity: Tech Savvy
Living: Urban/Suburban
Working: In Workforce

Generation X

Block Rate: > 17-30%

Age: 40-59
Gender: Male/Female
Education: Mixed
Familiarity: 75% Tech Savvy
Living: Urban/Suburban
Working: In Workforce

Baby Boomers

Block Rate: > 15-25%

Age: 60-70
Gender: Male
Education: ?
Familiarity: 50% Tech Savvy
Living: ?
Working: Semi-Retired

Source: Global Web Index (GWI) 2017 Ad Blocking Report

Our software solution is installed on premium publisher websites and bypasses ad blocking software with user-consent. Our network has a 21-40% opt-in rate among ad block users on our publisher network and our ads have engagement rates hundreds of times higher than the industry average for display campaigns.


Adtoniq Advantage

  1. Adtoniq is a high-performance advertising solution on premium publisher sites
  2. We market exclusively to people you can’t otherwise reach: ad block users who consent to seeing ads on websites they choose to support
  3. As a result, your ads are seen by users who convert at rates significantly higher than non-blocked users

Publishers in our network

Adtoniq currently has the following publishers in its network. If you don’t see a desired publisher, we will work with them to add them to our network. Our prices are based on negotiated CPM plus an Adtoniq premium.

The Register

Uniques: 9M

The Register is a leading global online tech publication, with more than nine million monthly unique browsers worldwide. The core audiences are the UK and US, accounting for more than six million. The bulk of the remaining readership are located in Canada, Australia and northern Europe.

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The Next Platform

Uniques: 200K

The Next Platform is published by Stackhouse PublishingPlatformStack Inc and formally launched February 23, 2015, in partnership with the UK’s top technology publication, The Register. It offers in-depth coverage of high-end computing at large enterprises, supercomputing centers, hyperscale data centers, and public clouds.

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MIT Technology Review

Uniques: 3.2M

The mission of MIT Technology Review is to bring about better-informed and more conscious decisions about technology through authoritative, influential, and trustworthy journalism. Founded at the Massachusetts Institute of Technology in 1899, MIT Technology Review derives its authority from the world's foremost technology institution and from our editors' deep technical knowledge, capacity to see technologies in their broadest context, and unequaled access to leading innovators and researchers.

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Redmond Mag

Uniques: 360K

Redmond provides the enterprise IT community with information on how to navigate the world of Microsoft enterprise solutions while configuring and securely managing this entire universe of complementary and competing technology. Particular emphasis is placed on networking, cloud, containers, security, data, storage, virtualization, DevOps and future technologies like AI and IoT.

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Visual Studio Mag

Uniques: 400K

VisualStudioMagazine.com is the premiere site for enterprise developers and architects who are working with the Microsoft development stack. From Azure to .NET Core to SQL to everything in between, experienced developers and software engineers come to this site for their day-to-day news and how-to insights.

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ADT Mag

Uniques: 75K

ADtmag.com is the leading Web site for experienced enterprise developers working with cross-platform and open source technologies. The audience consists of architects, senior developers and highly experienced software engineers/team leaders, plus CTOs and CIOs who want to stay on top of the latest in development and architecture happenings. Thanks to our 20+ year history and focus on enterprise management and architecture, no site has a more experienced audience of decision-making developers.

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RCPMag

Uniques: 100K

Redmond Channel Partner (RCP) is an independent advocate for Microsoft partners, including solution providers, managed services providers (MSPs), hosters, cloud partners and independent software vendors (ISVs). RCP is independent of Microsoft, which gives the editorial team the freedom to report objectively on Microsoft and represent the interests of the partner community. Our combined Web site, eNewsletters, and custom editorial materials offer in-depth coverage and analysis of the many Microsoft products, partner programs, and senior executives.

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AWS Insider

Uniques: 25K

AWSInsider.net delivers news, how-tos, tips, and more to IT administrators, architects, developers, and C-level stakeholders who use the Amazon Web Services (AWS) cloud platform. Coverage includes AWS, Amazon EC2, AWS Lambda, Amazon S3, and other related Amazon services.

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Virtualization & Cloud Review

Uniques: 75K

Virtualization & Cloud Review is the leading source on modern infrastructure technologies, from SDN to cloud to containers to hypervisors and much, much more. It reaches managers and senior IT professionals who are responsible for the purchase, deployment, and management of their overall network infrastructure and datacenter operations, both virtual and physical.

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MCP Mag

Uniques: 55K

MCPMag.com’s Web site, eNewsletters and custom products deliver technical information, how-to articles, and news stories to IT managers and systems and network administrators working with Windows infrastructures and other operating systems.

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Pure AI

Uniques: …

PureAI.com covers exactly what today’s modern developer needs to know about everything surrounding AI and related technologies. From who’s releasing what and hands-on how-to, to expert insight on everything happening in the marketplace, PureAI.com combines solid journalism with expert advice and insight to help enterprise developers tune their skills and become the leading force for change in the next decade and beyond.

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More
Coming
Soon


Targeting

Our platform is purely contextual. Ad blocking software prevents the required tracking for behavioral targeting techniques and we believe in supporting the privacy sought by these users. However, contextual is an extremely powerful and often overlooked method of targeting that can deliver extraordinary results. Our campaigns have a 2-5x greater CTR than an average display campaign and superior conversion results.

Our platform works on both mobile and desktop. We also allow for geographic restrictions down to the city level.


Pricing

Our prices are based on negotiated CPM plus an Adtoniq premium.


Ad Specifications

Adtoniq supports the following ad formats:

  • Any rectangular image ad unit size including all the standard IAB ad unit sizes. Images are limited to 1MB.
  • Text-only ad
  • Site takeovers
  • Video ads
  • Highly customized, interactive ad units