About Adtoniq


Adtoniq connects digital advertisers with premium audiences they cannot otherwise reach while providing brand new revenue opportunities for publishers using proprietary one-click consent™ technology.

A permission-based ad platform.


Users are taking back control using ad blockers and with Adtoniq, they stay in control.

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User Control

Adtoniq is the first permission-based ad platform specifically designed to ad blocked audiences.

Empower Audiences

One-Click Consent™ and rich messaging to drive more revenue and empower your audiences.


Little to no friction that shows respect for ad block users; the reward is higher conversions, and brand new revenue.


Important on desktop, and vitally important with mobile and network blocking, where white-listing is difficult or impossible

It's More Than "Ad Blocking"

Ad blocking is just the beginning. We believe that ad blocking is the first wave of a larger movement of consumers using 3rd party tools to gain control of their web experience. When sites give consumers the power of choice, they are rewarded with customer relationships and brand loyalty.

Everyone who embraces this wins in this scenario.

What We Believe

At Adtoniq, we are not opposed to ad blocking, far from it. We understand and accept that consumers have been frustrated and turned off by the perpetuation of poor quality advertising; the interruption and clutter, performance and privacy concerns, which has brought about the mass adoption of ad blocking. They see current advertising as intrusive and negative to their experience, so it’s no surprise that ad blockers have proliferated and continue do to so.

Today, consumers are ultimately in control. We know what works and what doesn’t. Instead of blatantly forcing and bypassing consumer choice to block ads or asking them to whitelist, publishers need to offer permission-based engagement to simultaneously connect with them and build mutual respect that in turn rebuilds brand value and increases revenue.

The Adtoniq Team

We’re technology veterans, passionate about finding a bridge to connect media sites and users as advertising models change and users take control of their web experience and personal data.

Gary Portney

Founder, CEO

David Levine

Founder, CTO

Pat Whelan


Oozie Ligus


Shawn McGaff

VP Marketing

Benny Pollak


Zac Smith

Digital Marketing

Matt Hirsch

Customer Success

Barbara Grealish

Office Manager

Kathryn Mendelsohn


Dick Raskopf

Business Development

Paul E. Ryder

Business Development

James McNulty

Business Development

Garth Rodgers

Business Development

Mike Peters

Business Development

Adtoniq’s Investors & Advisors


NTN Buzztime, Inc., 365 Retail Markets, CrowdRise, PaySimple

Cary Tilds

FordDirect, GroupM, Mindshare, GTB (Team Detroit), PHD, Co-chair of the IAB Tech Lab Dynamic Content Ad Standard


Meredith, Time Warner, AOL, Harman, Spatial Shift


Miller Publishing Group, LLC, Vibe Media Group, Inc., Time Inc., Intermedia Vibe Holdings, LLC, Common Sense Media, Inc.


Founder, IAB Technology Laboratory (L.E.A.N. ads and the D.E.A.L. program), Federated Media Publishing/Sovrn, Digital First Media


Strategic IT Ventures, Resort Advantage, KidsCash, Technology Liasons


MediaLink, AT&T wireless, U-verse TV, AT&T Digital Life, Cingular Wireless, Randstad, McCann-Erickson Worldwide


McAfee, eBay, Microsoft, Cisco Systems, Adviser to Uber, Adobe


VP, Time Inc. Meredith, Twitter