Ad Blocking Companies are Missing Data Due to Ad Blocking Ad Blocking is a misnomer. The name suggests ad blockers just block ads, but there’s nothing further from the truth. Ad blocking strikes at the…Gary PortneyFebruary 24, 2018
Ad BlockingAnnouncementsWhite Papers/Case Studies It’s Not Working; The Reality of Measuring Mobile Ad-Blocking and the Pace of Advancement of Desktop Blocking “Measurement is the first step that leads to control and eventual improvement. If you can’t measure something you can’t understand it. If you can’t understand…Gary PortneyJanuary 4, 2018
