Ad BlockingIndustry News & Views

The Ad Council can now reach ad block users in a brand-safe way by partnering with Adtoniq

By June 4, 2020 No Comments
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It’s imperative that we reach everyone possible during these historic times and help to slow the spread of Covid-19.

 

San Francisco, CA –– Adtoniq, a permission-based ad platform specializing in reaching ad block users, today announced that it is working with the Ad Council on its efforts to communicate messages that will help slow the spread of COVID-19 and other important PSAs. 15-35% of internet users are simply unreachable across social, search and news sites due to ad blockers and we are able to unlock that audience using permission. “We are proud to donate our time and technology to help some of the most important causes of our time,” said Adtoniq CEO Gary Portney.

Adtoniq is the first permission-based advertising platform built to help save the future of the ad-supported web.

Adtoniq unlocks brand new inventory that is not currently monetized by publishers and can be vastly underestimated because most ad blocking technology prevents the detection and reporting of ad blockers by preventing Google Analytics, Adobe Analytics and other tracking software from loading. 

Data from existing campaigns is showing that ad block users engage and convert at higher rates than non-ad block users and the demographics skew to tech-savvy, educated, working professionals. Most importantly, our platform is built on permission. A key ingredient missing from most ad block solutions on the market who utilize whitelisting or even worse, force ads on their users. “We are thrilled to be working with Adtoniq and reach these unreachable audiences with our caused-based messaging.” said Kathy Kayse, Chief Media Strategy and Partnerships Officer at the Ad Council.

Adtoniq has agreed to donate our time and technology to help Ad Council campaigns reach this premium audience during these difficult times. We are calling all premium publishers to integrate with our platform so that we may utilize this unmonetized inventory for the greater good.

Measure the hole in your data

Google Analytics, Omniture and all the major analytics tools are easily blocked which masks the size of your revenue opportunity and your true ad blocking rates. Adtoniq’s free Ad Block Rate Measurement Tool can be installed in minutes with minimal impact on page performance. It only consumes 1K of browser memory, contains no Javascript and loads asynchronously but delivers an invaluable metric: how many page views are not being monetized.

Once this data has been measured, publishers can choose to integrate with our platform to unlock this premium audience and begin to respectfully reach them.

There are three main components to our ad platform:

Detection: Nearly all tracking services such as Google Analytics are blocked by ad blockers. Using advanced techniques, Adtoniq accurately detects and reports when an ad block user has visited a page across desktop/laptop, mobile and network blocking. 

Permission: We then present the ad block user with a fully-customizable & dismissible message asking them to support your publication by enabling a streamlined ad experience without disabling their ad blocker.

Ad Enablement: We use proprietary software to bypass ad blockers and enable a more acceptable ad experience without changing or touching their settings across desktop, mobile and network blocking. We allow consumers to remain anonymous and do not store their information creating  more sustainable and trusting relationships. Privacy Philosophy

About Adtoniq:

Adtoniq is a high-performance digital advertising platform. We connect premium advertisers with coveted audiences they cannot reach while providing brand new revenue opportunities for publishers using proprietary one-click consent™ technology. We market exclusively to people you can’t otherwise reach: ad block users who give permission to seeing ads on websites they choose to support. You can learn more at www.adtoniq.com 

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